1. Give away your products or services for free to celebrities, influencers, and people with a lot of followers. It's psychology. When you give away something for free,
they feel like they owe you, and they may tell their ten million followers how great your products or services are for free.
2. Test different advertising copy to see what works best. Change the wording to see what works best. Direct marketing is good for this, and search engines. Make your message clear and include the main reason why they should buy.
3. Keep track of everything! Data is king. Know what time of the year to advertise different products and how to upsell them and related products and services.
4. Ask the customer for referrals. The best way to get a new customer is testimony from another customer. "Your friend sent me because she loves our products.”
5. Test many different advertising strategies and platforms to see what has the best bang for your buck. Try a small sample not to waste money. It's like picking stocks. There will be clear winners.
6. Keep track of your competition to see what they are up to and what strategies are working for them. You can even ask them, but don't tell them you're the competition.
7. Look out for trends and what's new in the market. It can be an opportunity to get ahead or fall behind.
8. Offer a free service or newsletter that is related to your product or service to obtain their information, such as emails and names, so that you can inform them about new products for free.
9. Alternatively, provide a service that offers such exceptional value that they cannot refuse, like Amazon Prime. Once they have customers' credit cards on their websites, they essentially deceive customers into having a store in their homes for impulsive purchases.
10. If the advertising is ineffective, cease its usage. The foremost rule in investing is to avoid losing money.
11. If you're a small business, advertise like a small business. For example, don't copy the advertising of large businesses. A large business has money for branding, but a smaller business should stick to making a profit. For every dollar you advertise, you should make back two or more.
12. Track and measure each advertisement's progress.
13. Advertise information about your product or business instead of a specific sale. For example, offer a free booklet, quote, or newsletter first. The more information a person has, the more likely they are to buy. It's like giving them your full sales pitch instead of a small ad.
14. Create urgency by implementing strategies such as countdowns or limited supply. This will make the customer feel that they will miss out if they do not take immediate action and make a purchase.
15. Additionally, offering a higher priced item alongside lower and medium priced items can help sell the latter. For instance, when purchasing a movie online, comparing the rental and purchase prices may initially seem high individually, but when considered together, the rental price appears more reasonable.
16. It is crucial to make all information clear and avoid confusing the customers. Providing clear instructions on how to use the product or service will ensure customer satisfaction and minimize the likelihood of returns.
17. Also, consider having a dedicated marketing website and testing different designs to determine the one that yields the best results.
18. Find out who your customers are and only advertise to them. Focus on your best customers, especially the super customers. Eighty percent of income comes from twenty percent of customers. Advertising to everyone costs too much.
19. Give extra attention and perks to super customers who make the most purchases.
20. Buy great lists from data mining, which involves locating your target customer from a lot of information and recognizing a pattern of potential customers who buy.
21. Customize your advertising material for different customers. For instance, advertise differently and in various locations for teenagers and adults.
22. Have a direct response website that is designed to generate more sales.
23. Reach the top of search results by implementing various strategies, like using the right keywords.
24. Have ten things for a customer to do on your website. For example, a direct sale, questionnaire, fax, email, phone number, information, or a video about your business.
25. Have testimony and reviews on the website and links of both.
26. Have many paths to selling your product and service because people are at different stages of the buying process. For instance, some are waiting for payday and need a little reminder, and others need a money-back guarantee to lower the risk, while many need more information about the product or service.
27. Make them an offer that they can't refuse. Maybe it's a free sample or discount, but get their contact information so the company can slowly get them to buy.
28. Focus on what the customer wants and needs, not why the company or leader is so great.
29. Answer the question in your advertising: why should the customer pick you over the rest? What makes your business special? For example, choose us because we are small and pay attention to detail.
30. Create competition among buyers when possible. For instance, if you are selling a car, invite a group of potential buyers.
31. Always remember to have a clear call to action.